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Accountants who are looking to switch roles should be wary of the social media presence they are creating for themselves, with one recruiter finding it can often be the undoing of candidates who are otherwise suited to a job.
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'Blurring of business and personal' catching out new recruits
23 August 2017
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Candidates should be aware that social media, even seemingly private forms of social media like Facebook, are “absolutely” no longer considered the private domain by employers.
Well established brands and larger organisations have structures in place to assess a candidate’s social media presence in depth, which stems beyond a Google search, said Hays director for accountancy and finance, David Cawley, in a recent Accountants Daily podcast.
These can include monitoring systems which "scrape" the internet looking for references of the candidate's name.
“The more senior the role, the more time they're going to spend understanding what is your social media presence and how you portray yourself,” Mr Cawley said.
“We would certainly look at social media, and that would be things like LinkedIn, Facebook, just to understand that person's background and get a bit of a flavour for how they portray themselves.
“Equally we want to understand how they're going to fit into our organisation. Some of the more social websites like Instagram and Facebook, clearly, having a look at that gives you an understanding of what does this person do in their leisure time? How do they portray themselves? Again, is this the sort of person that we want to bring to our organisation? Are their values going to align with our values?”
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