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MYOB collaborates with business marketplace platform 

Business

The association will set a business’s prospective owner on the right path by having the tools to see the intricacies of their purchase, said the firm.

By Josh Needs 11 minute read

MYOB has collaborated with Eden Exchange, an online platform for buying and selling businesses, in a partnership that will see prospective purchasers through the platform access to a dedicated MYOB account manager and further discounts across its suite of management products. 

Founder and CEO of Eden Exchange Raghu Rajakumar said the alliance between the two Australian companies is an important step in his firm’s growth. 

“The strategic partnership signifies the next phase of growth for Eden Exchange, underscoring our dedication to providing comprehensive support to clients throughout the entire business buying process,” said Mr Rajakumar. 

“We recognise that successful business ownership extends beyond the transaction itself. With the integration of MYOB, clients will benefit from unparalleled support even after the deal is closed.” 

Head of sales at MYOB Paul Wittich said the partnership is one way the organisation is looking at helping more small and medium-sized businesses succeed. 

“We’re excited to collaborate with Eden Exchange to enable more success across the SME community together throughout Australia,” said Mr Wittich. 

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“Having MYOB in place from the beginning of their business journey will equip Eden Exchange clients with the tools they need to get under the hood of their business and make informed decisions.”

“With visibility of key business workflows on one platform, new business owners can save time and confidently focus on adapting and growing their business for future success.” 

Along with providing purchasers of a business through Eden Exchange a dedicated MYOB account manager, the firm said they will also have access to 50 per cent off new subscriptions to MYOB Business Lite, Pro and AccountRight Plus for the first 12 months, as well as webcasts and training programs to help enable increased efficiency and productivity. 

Created after the founders discovered how difficult the buying and selling process of businesses can be in Australia, Eden Exchange has grown to have over 50,000 active buyers and over 15,000 business transactions, providing expert support in business sales and helping clients through each step of the business transaction process. 

 

Josh Needs

Josh Needs

AUTHOR

Josh Needs is a journalist at Accountants Daily and SMSF Adviser, which are the leading sources of news, strategy, and educational content for professionals in the accounting and SMSF sectors.

Josh studied journalism at the University of NSW and previously wrote news, feature articles and video reviews for Unsealed 4x4, a specialist offroad motoring website. Since joining the Momentum Media Team in 2022, Josh has written for Accountants Daily and SMSF Adviser.

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