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The addition creates one the largest practices in the region and adds a Launceston office.
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ProAdvice joins Moore to bolster Geelong footprint
10 July 2023
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Geelong-based accounting firm ProAdvice has joined Moore Australia to create one of the largest accounting, tax, audit and advisory firms in the region.
ProAdvice’s entire team of 30-plus accountants and advisers has become part of Moore Australia (Victoria/Tasmania), adding three directors and 11 specialists.
The move doubled the size of Moore’s Geelong and Western District team, it said, as well as adding a Launceston office to the firm’s growing regional network of independent firms.
Moore Australia managing director for the region, Steve Sakkas, said the two are a good cultural fit and the merger will help diversify the services offered to businesses, agribusinesses and private clients.
He said incoming directors Clinton Peake, John Gibson and Chris Scheid will make an immediate impact.
“ProAdvice has been very familiar to us in terms of their culture, client servicing ethos and regional expertise for a very long time,” Mr Sakkas said. “The move will create immediate synergies for our clients.
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“By being together it means we will be able to expand our capabilities, connections and opportunities within the Geelong District and Launceston markets.
“It will give our city clients access to a deeper set of regional skills and capabilities. And it enables regional businesses to tap into our capital city strengths, including financial planning services, debt advisory, governance and risk, tax advisory, and audit and assurance services.
“In many respects, ProAdvice is a perfect fit for us and many of our clients, and we’re a perfect fit for them and many of their clients. Like us, they care deeply about their clients and the quality of personalised service they provide.
“They also bring a diversified and different skill-set to Moore, which I expect will have a positive and lasting impact on our firm.” he said.
ProAdvice managing partner Clinton Peake said: “By joining the Moore family, we’re not only bringing together two like-minded cultures and capabilities, but we’re also taking another step in our client servicing journey.”
The chair of Moore Australia, David Tomasi, welcomed the addition of ProAdvice.
“It is great to see our member firms grow by continuing to invest in firms with a strong cultural and strategic affinity with the Moore Australia network and its growth plans,” Mr Tomasi said.
Moore Australia now has 15 offices and 530 staff Australia-wide. Moore Australia is an independent member of Moore Global network, a global accounting and advisory firm with over 30,000 people working in 260 independent firms across 110 countries.
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