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The deal follows the acquisition of speciality hospitality accountants Cafe Bookkeepers last year.
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Air Accounting taps into e-commerce with Bean Ninjas partnership
28 June 2024
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Air Accounting has partnered with e-commerce accountants Bean Ninjas to diversify its specialist offerings, it announced in a statement last week.
The Sydney start-up, whose growth strategy involves niche accounting purchases and partnerships, called the deal a “significant milestone”.
Director Shaun Stubley praised Bean Ninjas founder Meryl Johnston and said her acumen and network within the e-commerce industry placed her at the top of the list of his firm’s desired partners.
“We’re excited to have such a respected member of the accounting community working with us to create the next generation of finance teams for e-commerce businesses looking to grow,” Stubley said.
Bean Ninjas offers accounts, compliance, CFO and advisory services to seven and eight-figure online businesses looking to scale in Australia, the US and the UK.
Johnston said its partnership with Air Accounting would allow her to focus her efforts on marketing and business development.
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“I spent a great deal of time looking for the right accounting firm to partner with. I wanted a team I could trust to not only provide accurate accounting advice, but who would provide an amazing experience for clients,” Johnston said.
“A partner who could scale up rapidly, so I could focus on the things I do best.”
The partnership with Bean Ninjas follows the acquisition of specialist hospitality accountants Cafe Bookkeepers last year.
Speaking about Air Accounting’s growth strategy in August, Stubley flagged e-commerce, medical, technology and construction as industries it would be looking at next to create a diversified brand.
“Whilst a lot of accounting firms may have one brand that is meant to speak to everyone, we're of the opinion that there should be separate brands that speak to separate industries and client groups so they can address the needs of that client group sufficiently,” he said.
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