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The smartest SMEs are utilising data analytics to get a deeper understanding of their customers as the environment in which they operate evolves because of digital disruption, according to Deloitte.
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Smart SMEs utilise data, says Deloitte
09 October 2014
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6 minute read
Given the challenging and constantly evolving environment that SMEs operate in, the ability to capture, analyse and derive insights from data is becoming a critical factor for success, the firm said.
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A new report from Deloitte Access Economics, commissioned by salesforce.com, highlights the adoption and increasing maturity of the cloud used by the smartest SMEs alongside social and mobile to better connect with their customers in real time, anytime.
Lead researcher and Deloitte Access Economics Director, John O’Mahony said the survey paints a picture of an increasingly sophisticated and savvy SME sector.
“Businesses have realised they have to move fast and be agile to stay profitable,” he said.
Deeps De Silva, senior manager product marketing at salesforce.com said understanding what is important to customers is going to change the way businesses connect with their customers.
“Managing that relationship with social, mobile and cloud technology delivers the smarts not just to understand the customer, but the ability to act on that understanding."
Deloitte Private Partner, Joshua Tanchel agreed, saying that SMEs have been increasingly drawn to cloud platforms over the past two years, whether to manage their own business, clients or to generate new leads.
“Cloud platforms are a cost-effective way for businesses to get the best technology available and compete with established players,” Mr Tanchel said.
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