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KPMG has launched a digital shopfront which it says will disrupt the traditional professional services business model.
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KPMG launches digital shopfront
04 June 2015
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Known as Marketplace, the digital shopfront will allow clients to book an assignment with the top-tier firm by posting a request online. On receiving the request, KPMG will respond with up to three candidates within 48 hours and the client then selects one of these professionals. Payment is made on completion of the project.
Using the system, clients can hire KPMG’s tax, accounting and advisory professionals on short-term contracts for anywhere between one to 10 business days, with available capabilities including financial modelling, analytics, business and process analysis, project or finance administration and reporting, management and board reporting and bookkeeping.
The digital shopfront targets the country’s growing contingent workplace of independent contractors and freelancers, KPMG said.
Martin Sheppard, head of innovation at KPMG Australia, said this type of client often has short-term needs that occur unexpectedly but which are not best serviced by the traditional professional services model.
According to Mr Sheppard, the catalyst for Marketplace was a staff crowdsourcing competition aimed at identifying the best-of-the-best disruptive ideas for the firm, as well as supporting cultural change towards more innovative and entrepreneurial thinking.
“In our organisation we felt there were a plethora of untapped brilliant ideas and no way to surface them," he said. "So we created an environment to bring these ideas to the fore and in the three weeks of our competition, more than 172 ideas were submitted by staff and more than 2,000 people engaged with our innovation program.
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“From this genesis, we evolved the online marketplace idea and undertook research, development and piloting with a number of our clients. In just under 18 months, we have commercialised Marketplace – and developed something we believe will be game changing for our profession,” Mr Sheppard said.
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