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Global accounting network Nexia International has announced the launch of a new brand.
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Nexia launches international rebrand
28 January 2016
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Celebrating the network’s 25th anniversary, Nexia International has unveiled a new logo and colour scheme as part of its revamped global identity. Aside from minor changes in 2007, the previous brand identity had been in place since 1991.
Kevin Arnold, CEO of Nexia International, said the new image is in line with the brand’s proposition of being ‘Closer to you’.
“It also symbolises our strengths around the idea of relationships, our global reach and the strong connections and links which have been formed through trust between member firms and member firms with their clients,” he said.
Mr Arnold added that a new symbol in the Nexia International logo “represents the carabiner that mountaineers use to secure themselves as they work as a team”, whilst the new brand colour, teal, “is fresh and modern and most importantly, unique among the top ten accounting networks”.
Nexia International remains unique among the top ten networks in that it does not impose a single brand on member firms. The new brand continues to provide this flexibility to its member firms.
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