Trinity Advisory has been recognised as a finalist for the 2024 Australian Accounting Awards for Business Advisory Firm of the Year, highlighting their commitment to excellence and innovation. We interviewed Rod and Sue Sherrington, the managing directors, and co-founders to get an understanding of their unique approach, community engagement, and the impactful results they deliver for their clients.
What does being named a finalist mean to Trinity Advisory?
Being named a finalist is a significant honour for us at Trinity Advisory. It highlights the dedication, hard work, and passion of our entire team. This recognition also underscores the positive impact we’ve had on the small business community, helping our clients grow and succeed. We have always aimed to go beyond traditional accounting services, offering personalised advisory and coaching to support our clients' unique journeys. This acknowledgment reaffirms that our efforts are making a real difference. It motivates us to continue innovating and improving our services to better meet the needs of small business owners.
What sets Trinity Advisory apart in the competitive business advisory space?
Our unique approach centres on building strong human-to-human connections with our clients. We go beyond number-crunching to offer proactive solutions and innovative strategies tailored to the evolving needs of our clients. Our Vision Statement—"We strive to delight our clients, building genuine lifelong friendships, guiding and supporting them through the opportunities and challenges of life and business"—is at the heart of our service. We love our clients, and they love us! This mutual respect and affection form the foundation of our successful client partnerships, allowing us to deliver exceptional value and support to each business we work with.
Can you describe Trinity Advisory's approach to integrating accounting, advisory, and coaching services?
At Trinity Advisory, we believe in the power of combining accounting, advisory, and coaching services to provide comprehensive support to our clients. Our approach starts with understanding the ‘why’ driving each business owner, which allows us to tailor our advice and support to their specific goals. Our Silver Accounting and Advisory Package, for example, includes quarterly management reports and a Strategic Planning Coaching Program. This program helps clients develop essential business components like SWOT analysis, core values, mission and vision statements, and strategic plans. By integrating these services, we ensure our clients have the financial accountability and strategic direction needed for success.
What role does community engagement play in Trinity Advisory’s business model?
Community engagement is a vital part of our business model at Trinity Advisory. We believe in giving back and actively participating in the communities we serve. Our annual Trinity Xmas Charity Lunch is one of our key initiatives, raising substantial funds for the FNQ Hospital Foundation. Over the last four years that the event has been running we have raised $860,000, reflecting the generosity and engagement of our clients and team. This event not only supports a great cause but also strengthens our relationships with our clients, by fostering a shared commitment to make a positive impact beyond the business sphere.
Can you share a success story that exemplifies Trinity Advisory’s impact on a client’s business?
One of our standout success stories involves a client who was initially struggling with the transition from the trap of self-employment to true business ownership. They enrolled in our Silver Accounting and Advisory Package, which includes quarterly management reports and our Strategic Planning Coaching Program. Through our coaching, they developed a clear strategic plan, established core values, and defined a mission and vision for their business. Over the course of a year, their profitability increased by 40%, and they were able to hire additional staff, allowing the owner to focus more on leadership and strategic growth. This transformation not only improved their business performance but also significantly enhanced their work-life balance. They went on a one-month holiday for the first time in five years! This success story is a testament to the effectiveness of our integrated approach to accounting, advisory, and coaching services.
Trinity Advisory’s dedication to transforming small businesses through comprehensive advisory and coaching services truly sets them apart in the industry. Their success stories and community contributions reflect their unwavering commitment to their clients’ growth and success. We wish them luck at the awards dinner.
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