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SMB Navigator Report 2025
In today’s evolving economic environment, small businesses face a variety of unique challenges. From managing cash flow to navigating complex tax regulations, the need for expert financial guidance has never been more critical.
For years, accountants have provided small businesses with clarity, reassurance, and valuable insights. Their support and expertise are crucial for making informed decisions that can positively impact employees, clients, and communities. However, as technology, tools, and work dynamics evolve, the role of accountants is also changing.
This second edition of the annual Intuit QuickBooks SMB Navigator Report seeks to map and measure the relationships between SMBs and their accountants to understand the evolving nature of these interactions, values and priorities of SMBs as they grow.
The report gathers insights from over 500 small business owners and 400 accountants, providing a comprehensive view of the evolving dynamics between SMBs and their accountants. Produced by Agile Market Intelligence, the findings in this report are backed by extensive quantitative research designed to highlight key trends and insights.
We hope the SMB Navigator Report 2025 will provide you with a valuable opportunity to reflect on your approach to supporting your business clients in 2025. Enjoy the read!
