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The combination aims to create the “best of breed” in-house training company.
TaxBytes merges with TaxBanter
29 March 2022
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7 minute read
Former in-house training competitors TaxBytes and TaxBanter will combine together as one brand, starting next month.
The merging of the two entities under the new TaxBanter brand aims to create a dominant force in high-touch, high-value training for accountants and advisers nationally.
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TaxBytes is dominant in NSW and TaxBanter in the remainder of the country.
TaxBanter’s general manager, Craig McCormick, said TaxBytes and TaxBanter were known in their respective markets for the quality of their trainers and capacity to bring a depth of knowledge to the teams they train.
“Combining under one brand makes sense, particularly when you take the best of both companies and evolve those qualities into one,” he said.
“It gives the TaxBytes team the depth, spread and administrative support they need, and consolidates the TaxBanter brand as Australia’s market leader.”
The founder of TaxBytes, Jo-anne Hotston, said TaxBanter and TaxBytes trainers had always been friendly despite being competitors.
“There is a lot of respect and synergy not just in what we do, but the way we do it,” Ms Hotston said.
TaxBanter works predominantly with top 200 and boutique accounting and advisory firms, plus the professional bodies.
It aims to structure and improve their approach to CPD and the development of their teams.
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