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Social media side hustles all count as income, ATO warns 

Tax

Many clients will need reminding by their accountants that they have to declare secondary sources of income, including gifts and gratuities.

By Josh Needs 10 minute read

Accountants and tax agents must ensure their clients declare all secondary income from social media posts, tutorial videos or even online streams, the ATO warns.

Money for advertising or appearance fees, as well as goods like gaming consoles, clothes or make-up, all constituted income, the Tax Office said. 

Other declarable income sources included merchandise purchased by supporters, subscription fees paid to access content, or tips and gratuities often misleadingly described as gifts.

Tax agents have been told to ensure their clients understand that while they can accept gifts such as handbags or holidays, they had to pay tax on them.

That meant accountants needed to remind clients about the importance of cash flow when accepting goods or services. 

The ATO said some clients would also need to be informed that gifts counted towards sole trader earnings and hence total assessable income, which could impact study loans or Medicare calculations. 

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Once a client’s turnover exceeded $75,000, they also had to register for GST. 

The ATO said accountants should also prompt clients about possible deductions for business-related expenses or even small business concessions due to the secondary income sources outside of their primary job. 

 

Josh Needs

Josh Needs

AUTHOR

Josh Needs is a journalist at Accountants Daily and SMSF Adviser, which are the leading sources of news, strategy, and educational content for professionals in the accounting and SMSF sectors.

Josh studied journalism at the University of NSW and previously wrote news, feature articles and video reviews for Unsealed 4x4, a specialist offroad motoring website. Since joining the Momentum Media Team in 2022, Josh has written for Accountants Daily and SMSF Adviser.

You can email Josh on: This email address is being protected from spambots. You need JavaScript enabled to view it.

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