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A new marketing solution from Wolters Kluwer CCH and digital marketing platform, BOMA, which allows firms to deliver critical real-time advisory and marketing content.
Promote your firm without a marketer: Using technology to drive growth
09 August 2022
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4 minute read
According to the latest CommBank Accounting Market Pulse report, it has been ‘boom time’ for accounting firms, with positive sentiment across the board. Firms who have prioritised an investment in digital technology are feeling even more confident, reporting better financial performance, and a brighter outlook ahead.
These digital technology leaders are looking to invest further in new technology and marketing to drive growth for their firm. However, an investment in marketing can be a challenge, particularly for smaller firms who may not be able to justify an additional headcount for this area.
An innovative new collaboration between global leader in tax and accounting software and research solutions, Wolters Kluwer CCH, with digital marketing platform, BOMA, is designed to support firms in this goal. With the expert content and predictive intelligence of Wolters Kluwer CCH iQ, integrated with the BOMA digital marketing platform, accounting firms can swiftly share developments with clients that directly impact them, and easily disseminate content through their digital marketing channels to promote their firm and drive growth.
Quality content marketing delivers revenue opportunities
The sharing of informative content (also known as content marketing) is a popular and powerful way to promote a firm’s knowledge and expertise, as well as their services. It involves the creation and sharing of content – such as a blog, video, or social media post – which is designed to increase awareness and trust in a firm as a brand as well as its various services. The content is usually informative or entertaining, aiming to providing value to the audience rather than being explicitly sales-focussed. Good content delivered in a timely fashion can help position a company as a thought leader and industry expert, and ultimately drive revenue opportunities.
However, producing real-time quality expert content takes time, substantial resources, and expertise well beyond that of a typical small to medium sized accounting firm. Sharing that content is also not so simple. The Wolters Kluwer CCH iQ and BOMA integration is designed to address this need.
Wolters Kluwer CCH iQ is an award-winning product that helps generate tax advisory opportunities for accounting firms, by providing firms with the latest tax news and analysis teamed with a profile of clients who may be impacted by these tax news or changes. CCH iQ leverages CCH iKnow content, written by in-house, Australia-based CCH tax experts who have a reputation for delivering exceptional deep industry insights enabling tax, accounting, audit, finance, and legal sectors to make critical business decisions. These are the same tax experts who write Australia’s tax bible, The CCH Australian Master Tax Guide.
BOMA is a digital marketing platform that brings together all an accounting firm’s digital marketing content and channels. BOMA allows firms to easily sync their contacts and create email marketing campaigns or social posts using a library of pre-existing expert content or upload their own.
The new collaboration between CCH iQ and BOMA enables firms to access and share a selection of CCH iQ content, via a premium content library, which is then shared via BOMA’s powerful digital marketing platform. With BOMA, firms can now easily market CCH’s premium content as their own it their database and followers through the channel(s) of their choice, such as email, blog posts or social media.
Trusted intelligence for accounting firm clients
The Wolters Kluwer CCH iQ and BOMA integration produces an automated offering that is invaluable to a busy accounting firm that wants to grow their business and nurture their existing clients. It provides firms with specific, tailored, accurate information and real-time analysis of any important tax-related matter. This includes actionable news from the Federal or State Governments, rulings and decisions directly from the ATO and the Courts, as well as unbiased, easy to understand interpretations of tax laws.
This crucial business opportunity provides actionable, trusted business intelligence for every client, from small to multi-national businesses, high-net-worth individuals and superannuation funds.
Customers will need to subscribe to Wolters Kluwer CCH iQ and BOMA to access this integration.
The small investment is a core business upgrade that permits critical decision-making. The cloud-based nature of the product makes it adaptable to working practices, assists customer retention, and improves referral rates and higher growth.
As accountants continue to use technology to become more agile and influential, the cumulative effect on customer relationships will only continue to grow. This is a great time for accounting professionals everywhere to explore new ways of using technology to improve service and potential revenue.
Join our upcoming webinar to learn more about this innovative product integration.
OR: Sign up for a free trial of CCH iQ and BOMA today and see how your firm can work smarter, not harder to increase revenue opportunities.
