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Xero signs preferred supplier agreement with Allinial Global
22 March 2023
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Xero has partnered with accounting association Allinial Global in a three-year agreement that makes Xero the preferred cloud software supplier for its 260-plus members.
“Xero and Allinial Global have a joint desire to see business owners make better decisions as a result of access to accurate financial data from Xero and valuable insights from their adviser,” the firms said.
“Entering into a global partnership provides the opportunity for Xero and Allinial Global to collaborate closely and bring more value to member firms and their clients.
“For firms who participate in the global partnership, Xero will provide tailored support and will work jointly with Allinial Global to deliver training and educational resources.”
Xero chief customer officer Rachael Powell said the alliance would benefit both parties.
“Xero and Allinial Global are both passionate about helping accounting firms innovate and evolve.
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“Through this partnership we’ll work with Allinial Global at a local and global level to help member firms embrace the benefits of the Xero platform, and manage changes and challenges happening in the industry.”
Xero executive general manager partner sales David Bell said digital transformation was now crucial for practices.
“Some Allinial Global firms around the world, including EisnerAmper in the US and Bentleys in Australia and New Zealand, are already experiencing the benefits of using Xero to drive efficiencies and meet their clients’ changing expectations,” he said.
“We hope to springboard off this progress and help more firms leverage the Xero platform to deliver value to their clients,”
The president and CEO of Allinial Global Mark Koziel said members could now connect to a “leading cloud accounting solution”.
“As we focus on positioning firms to win in the digital age, we have been very selective about aligning with partners who share our strategy and understand that true success requires more than just access to an innovative product,” he said.
“The tailored support available through our partnership with Xero is a huge win for Allinial Global member firms, giving them everything they need to succeed as they transition to a more consultative role.”
Allinial Global said it would aim to create a Xero community on its internal platform, AG Connect, so that members could access information about the platform and share experiences.
US-based Allinial Global claims to be the second largest accounting association in the world with 261 members in 105 companies, including around 50 in the Asia-Pacific. In Australia, it is represented by the Bentleys network of accounting firms and Enspira Financial.
ASX-listed Xero recently announced it would cut up to 800 jobs globally as part of a wholesale reorganisation to reduce costs.
It came just weeks after tech high-flier Sukhinder Singh Cassidy took over as chief executive from Steve Vamos, who moved aside at the beginning of February.
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